Pirelli celebrates the 50th anniversary of "The Cal"™

For 50 years "The Cal"™ has continued to mark the passing of time with images by the most highly acclaimed photographers of the moment - capturing and interpreting contemporary culture and often setting new trends. 

The history of the Pirelli Calendar can be divided into three different eras: 
- the first decade, from 1964 to '74, which was followed by a break in publication (for 
nine years) due to the world recession sparked by the Yom Kippur war and the oil 
crisis; 
- the second decade, from '84 to '94, which saw the Calendar being relaunched and 
becoming progressively more successful; 
- from 1994 to the present, spanning the turn of the millennium, during which time "The 
Cal"™ has achieved cult status as a trailblazer.