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    dimanche 22 décembre 2013

    BRANDING THE WILKINSON BROS URAL SIDECAR MOTORCYCLE


    Wilkinson Bros Ural Motorcycle Sidecar
    After designing the graphics, we dusted off the vinyl plotter and stickered up the shop bike, a UralRed October sidecar motorcycle. The intention was to echo the good ol’ days of hand-lettered service trucks and bold branding.
    Wilkinson Bros Ural Motorcycle Sidecar
    Once the graphics were stuck on, we gave them a test spin with a little imitation of old sidecar racers. Looking through countless old pics, we can’t help but smile when we see the monkeys hang so far out and low to weight the rig on an inside turn. Of course, our version of the maneuver reveals the challenges of high ground clearance on our stock Ural. :)
    It may be worth noting that Wilkinson Bros is our graphic design and creative marketing company, we don’t actually apply vinyl graphics on vehicles as a service. Your friendly neighborhood sign-guys will be a much better source! With that said, check out this 1-minute vid to get a behind-the-scenes look into how we applied the graphics (and gave them a test ride):
    Wilkinson Bros Ural Motorcycle Sidecar
    Wilkinson Bros Ural Motorcycle Sidecar
    The funky-cool looks of the Ural turns heads for sure. With its red paint and retro persona, it was the perfect canvas for vintage graphics and a unique choice for a “business” vehicle. Of course, it also makes for a good lunch-runner; how many motorcycles can you comfortably accommodate two large pizzas, a 2-liter Coke and breadsticks?
    Wilkinson Bros Ural Motorcycle Sidecar

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