New Ariel Nomad

Once there was just the Atom. Lightweight, simple, fast, fun. A pure sports car distilled down to its basic function. Beautifully engineered, exquisitely built and designed for a purpose. Now that purpose just took a big left turn and went right off road. But you can see that the Nomad is an Ariel through and through. The the same thought in design, the same attention to detail and the same Ariel grin on your face. Sharing that Atom thought process, the Atom philosophy and some proven Atom components the Nomad opens up a whole new dimension to having fun on four wheels. Where the Atom is to road and track, the Nomad is to road and off it. Whether it's a gravel track, a WRC rally stage, a green lane, a desert or just a grassy field the Nomad calls this home. And could this be the coolest car on the road? A modern buggy designed for the rough and tough of the wild but just as home in the city and just as much fun. The Nomad says tough wherever it is. Because it is.

Centre of the Nomad is, of course, it's structure. The Ariel signature and a unique one. Beautiful, purposeful, strong and safe. Bronze welded by craftsmen who care about what they do and have pride in their work. A skill that comes from years of practice and is a work of art in itself. A masterpiece of craftsmanship but also a complete safety cage. Protecting you, protecting your passenger, doing its job. Outboard, long travel suspension, double unequal wishbones, high rotation metallastic bushes, aluminium quick steering rack; this is half competition, half road car. Everything for a reason, nothing extra. Rotationally moulded polyethylene bodywork on the front back, sides and mudguards; the stuff road cones are made from and just as tough. With composite covers in a range of colours and carbon fibre as an option for bonnet and engine cover. It's what is needed and nothing more. The Nomad distils it down to driving. On the road or off it.

Now look at the details and they start to jump out. Alcon, Bilstein, Eibach, Goodridge, Race Technologies, the names are all there. Built to a standard, not to a price. An Ariel standard, where quality, reliability and safety come first but a big smile is always guaranteed. And then the big one. Honda. Manufacturers of the best engines in the world. Engines found in the Atom and in the Ace. And in the Nomad - the 4 cylinder 2.4 litre iVTEC with its tremendous torque and flexibility that is so well suited to the Nomad. Be it crawling over rocks, executing that Scandinavian Flick at full throttle or just powering away from the lights, this engine delivers. Reliably, economically and enthusiastically.

Choose to individualise your Nomad to make it YOUR Nomad and the tailor made aspect of Ariel unfolds. Different wheel and tyre configurations, from Mud Terrain to rally competition, from high speed road to sand or just go for All Terrain and take what comes. Dampers, brakes and competition parts. Lamps, carriers, nudge bars and winches. Weather gear for wet, unzip it for dry. You can spec the Nomad for what you want to do and exactly how you want it to look. And you know there'll never be another the same.

Beautifully made, carefully built and seriously fun. After all, it's