When KTM purchased Swedish-born
Italian manufacturer Husqvarna, many we’re left wondering what Pierer
Industries AG (a company owned by KTM CEO Stefan Pierer) would do with
the company, especially after it was announced that the Husqvarna’s
production facility in Varese, Italy was being closed with 212 workers
layed off.
The company has now announced that they will be moving to Austria, will be reunite with Husaberg
for its technology, and form a new company called “Husqvarna
Sportmotorcyle GmbH” with a new generation of models already in the
works.
Press release:
The year 2013 will be remembered in motorcycling history as the year that Husqvarna was reborn.
HUSQVARNA STARTS A NEW ERA OF GREAT SUCCESS
Following the acquisition of
Husqvarna by Pierer Industries AG and after careful analysis and
evaluation of all aspects, it was decided to reunite what came out of
shared roots 25 years ago. In other words, Husqvana will enter a
positive new era by combining its own rich heritage with Husaberg’s
state-of-the-art technology.
NEW HUSQVARNA MODEL LINEUP TO BE PRESENTED IN OCTOBER
The new generation of Husqvarna
models is already in progress: a new model range, with brand new
exclusive design and the latest technology is being developed and will
be offered in the segments Enduro, Motocross and Sportminicycles. There
will also be exciting, newly developed products in the Supermoto segment
– one in which Husqvarna has enjoyed a lot of success in in recent
years.
DON´T MISS THE PRESENTATION OF THE NEW HUSQVARNA OFFROAD MODEL RANGE IN SWEDEN; PLANNED FOR EARLY OCTOBER 2013.
The new line-up will be presented to the big fan community at the international EICMA show in Milan in early November.
HUSQVARNA SPORTMOTORCYCLE GMBH, OPERATIONAL AS OF OCTOBER 2013
As of October 2013, the new group
company “Husqvarna Sportmotorcyle GmbH” based in Mattighofen, Austria,
will be fully operational in the production and sale of the new model
range to the Husqvarna network of dealers and distributors. Parts supply
and Customer Service for all Husqvarna models up to and including Model
Year 2013 are guaranteed for the years to come and will remain at the
current business location in Biandronno (VA), Italy.
via TWOWHEELSBLOG
