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    Affichage des articles dont le libellé est LIFE / El Solitario. Afficher tous les articles
    Affichage des articles dont le libellé est LIFE / El Solitario. Afficher tous les articles

    jeudi 27 mars 2014

    LIFE

    El-Solitario-Petardo-18
     
     
    The objective of this film is to illustrate the atmosphere & conditions surrounding El Solitario's creative ground, our inspirational provenance. Like our native Galicia, what we forge in our workshop is wild, rugged, thrilling, often beautiful, some times creepy... but always uncompromising. El Solitario, started life in 2010 and is very much a reverberation of its founders, friends, lifestyles and influences. This is exactly what we have tried to reveal in this picture by capturing on film, a day in the life of El Solitario; the workshop; the nature & paths around it; our technique, the permeating rain; and the deep understanding and application of the laws of causality and sustainability.
    El Solitario motorcycles are not intended to seek for beauty, content or practicality, as these are attributes that dominate today's spectrum and therefore do not interest us. Our machines are mere autobiographical exercises that depict an instant capture of the vital journey in which we are immersed in, as we strive to reveal the essence of the motorized two wheeled artifact. We seek for those attributes that make a bike stand out in contemporary society's imaginary & not on the open roads. Those qualities, in the old days, easily identifiable in every motorcycle, have today been lost and it is for their recovery & exaltation that we work for. But what are we talking about here? Simple: The traits of speed, traction, power, character, personality, respect, fear, danger… Embracing these attributes, we quest to create an impact on the observer and this does not necessary mean to please their eyes with easy indulgent proposals.
    We know a lot more now than when we started this long journey and our motorcycles are getting closer to our ideal. At first we followed the rules as we didn't know better, but slowly these wild side became present and more & more dominant in our agenda, only limited by the necessity of our art to be rideable, and rideable hard. We do not produce show bikes as we despise that genre, understanding that it is a shame to spend countless hours constructing, a supposedly liberating instrument like a motorcycle is, for the sole purpose of looking at it.
    Enjoy the conception of Impostor and beware of your dreams as they might become true!@#
    El Solitario would like to special thank:
    BMW Motorrad for their bravery & support providing us with the freedom to express ourselves around their fabulous BMW R9T
    Pepe Caruso for the amazing art on Impostor's tank and the titles on this film (facebook.com/TraineeHandmade)
    Apenino (Marco Maril) for the great original soundtrack and sound map of our workshop
    (apenino.net)
    Our beautiful animals that protect us & in some cases give their lives to create more life
    Those journalists and narrow minds that thought we had sold our souls when we joined forces with BMW