Has anyone noticed how many videos Repsol is releasing this season? The above is just another to promote their two MotoGP riders and the team.
The company is capitalizing on the fact that Dani Pedrosa and Marc Marquez are highly popular in Spain, with Marquez’ quotations in the media growing after each race weekend.
Personality Media, is a Spanish company who measures and evaluates the popularity of celebrities, athletes. ect in fourteen different categories to help marketing and advertising companies choose the right star to peddle their products.
And in their latest Q Scores (and this was before the Jerez GP) the MotoGP rookie already rates higher overall than his team mate Pedrosa has always led the most of the categories relative to MotoGP riders, however Marquez’ visibility has fastly grown, from a 20% in 2011 to early 2012, and he is now at 35% in these first months of 2013 season.
Pedrosa continues to be the best known rider rating 91%, followed by Jorge Lorenzo at 87%, while outsider Valentino Rossi comes in at 85%. which continues to testify his popularity is not on the wane. Strangely enough Lorenzo who won last year’s championship contines to trail Marquez, Pedrosa and Rossi in all the categories, and according to the media company they believe that it is due to the fact that reigning world champion isn’t perceived as ‘passionate’ and some seem to have trouble forgetting that chip-on-the-shoulder attitude that he had when he was much younger.
