XP1K3 OFFICIAL TRAILER

San Diego, CA – October 21st, 2015 – The highly anticipated third installment of RJ Anderson’s mind bending viral off-road video series has completed production and is currently in final stages of editing. In the latest of the XP1K series, The Martelli Brothers and their production team, Mad Media, created an array of massive man made obstacles spread out over six locations in and around the Youngstown, Ohio area. Mad Media chose the post apocalyptic dystopian decay of abandoned steel mills, old factories, and train yards as the backdrop to showcase RJ Anderson’s skillful car control and death defying stunts.

“Youngstown offered a perfect atmosphere for this project. The town’s film friendly environment and industrial history created a visually rich environment with great contrast to showcase the scale and risk involved in these stunts. We can’t wait to share this project with the world. People are going to be blown away!” stated Mad Media COO and Co-Director, Josh Martelli.

The XP1K viral film series has accrued more than 16 Million aggregate video views across YouTube, Facebook and Instagram so far, and has been watched in more than 70 different countries. The adrenalized-branded video campaign has made hundreds of millions of impressions worldwide, redefining the Sport Utility Vehicle (UTV) and Side-by-Side (SxS) market.

Off-Road racing champion RJ Anderson again piloted the UTVUnderground.com custom built XP1K3 RZR XP Turbo outfitted with BFGoodrich Baja T/A KR2 UTV Tires. The full length XP1K3 video is set to debut in front of a live audience at the 2015 Camp RZR West event this Halloween weekend in Glamis, CA. The following Tuesday, the video will launch worldwide on November 3, in conjunction with the opening day of SEMA. It also will appear in a special screening area within BFGoodrich Tire’s SEMA booth, alongside one of the custom built XP1K3 RZR XP Turbo cars. Visitors to the BFGoodrich booth will have the opportunity to see the vehicle up close, photograph it, get signatures from RJ Anderson, and pick a free XP1K3 shirt while supplies last.

XP1K3 is sponsored by Polaris RZR, BFGoodrich Tires, Monster Energy, Walker Evans Racing Shocks and Wheels, Holz Racing Products, Muzzys Performance Products, K&T Performance, Mastercraft Safety, Impact Race Products, STM Motorsports, Proline Wraps, Benchmark Performance, Dyno Jet / Power Commander, Fuel Customs, Johnny K Powersports, Redline Racing, and Next Level Motorsports / Aluminum.

Directed by The Martelli Brothers – Produced by Mad Media
Photography by Mad Media

See the XP1K3 RZR Feature Vehicle Story Here: XP1K3 FEATURE VEHICLE

To learn more about XP1K3 and see all of the videos and photos surrounding campaign visit:www.XP1K3.com

About UTVUnderground.com
UTVUnderground.com is the worlds fastest growing all-inclusive UTV website, that features content and articles by both enthusiasts and manufacturers alike. In a mere six years, it has become the go-to site for all the latest news and entertainment surrounding the UTV industry. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UTV news and information.

About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

About RJ Anderson
RJ Anderson is part of the new breed of off-road racers. Beginning his 4-wheel off-road racing career at the age of 14, RJ is well ahead of the curve. Fast-forward and now at age 22 RJ is a professional short-course racer, Pro UTV champion, Pro UTV Driver Of The Year, Pro UTV Baja 1000 race winner, Super-Lite Challenge Cup Winner, TORC series Rookie Of The Year, Pro-2 Rookie of the year and a Pro-Lite Champion. Racing is what RJ loves to do; working to be the best is a passion for him, and winning is his goal. There is no doubt that RJ Anderson is part of the bright future of off-road racing.
See more at www.RJ37.com

Brat Style Go Takamine

The Brat style which deals with domestic air cooling singles and twin models, such as SR, XS, and W650, for Harley-Davidson at the first in a roll. It is so natural that the motorcycle has become a part of life and it has not thought for the representation of the said store which will open and will be the 16th year, and Takeshi Takamine, and is existence without the substitute which nestles up to his life. 
As for the pan head of the love machine with which the straw car got seven years ago was incorporated, the style has already been changed about 5 times. The present figure which imagined the sand racer is just a non genre. It is an original style of Harley who does not belong anywhere. It is the approach unique to him who concentrates on a motocross race. 
The Brat style which deals also with a chopper manufacturing Motocrosser. 
Although it is the vehicles which are completely different, he says that he feels the same spirit by somewhere. The style of this pan head symbolizes the present Brat style.

HBJ Movie #013 Brat Style Go Takamine from HOTBIKE JAPAN.com on Vimeo.

‘Le Corbusier + Jeanneret’ exhibition opens in New York

A new exhibition in New York has opened, celebrating the influence of Le Corbusier’s design principles – as reflected in both his own work and that of his cousin Pierre Jeanneret…

Master of design

‘Le Corbusier + Jeanneret’ has been curated by the auction house Wright to preview its latest sale, and runs until 28 October 2015 in an Upper East Side townhouse in New York. Included in the dramatic installation is an exciting private collection from the Le Corbusier-designed Indian city of Chandigarh, a place where the 'Master' is said to have realised and applied his simplistic and modernistic principles to the city’s plans, both inside and out. Take, for example, the striking Judge’s desk from the courthouse of the city (estimated at 300,000-500,000 US dollars), or the rare periodical bookshelf from Chandigarh’s Punjab university, designed by Jeanneret and estimated to fetch 70,000-90,000 dollars. Wright will subsequently sell a large proportion of the objects featured in the exhibition, on 29 October in Chicago. You can find the entire lotlist here.

Photos: Wright

The SL is Leica’s first full-frame mirror-less camera

Leica has revealed its first full-frame mirror-less camera with interchangeable lenses, a move that’s sure to whip bearded Leica-wielding enthusiasts the world over into a frenzy…

  

Designed for professional photographers, the beautifully minimalist SL (type 601) camera uses a 24-megapixel CMOS sensor, and is also able to shoot in 4K video at 24/30 frames per second. Set to be released in November, the price for the body together with the standard 24-90 zoom lens (others will become available) will be 11,500 US dollars – a strong price, especially in comparison to similar mirror-less camera systems on the market. A thing of beauty, we're sure the price won't detract from the Leica hardcore. 

Photos: Leica

This Porsche 911 S will turn you green with envy

The Porsche 911 S was the last of what is now considered to be the classic 911 shape, with that long bonnet and those slender hips – as originally intended, or so some would say. We organised a rendezvous with this green example, to understand why Porsche’s once-flagship 911 has become so desirable…

Distinguishing features on the 911 S – Porsche’s flagship 911 prior to the Carrera RS of 1973 – included the timeless Fuchs forged-alloy wheels, an enhanced front ‘chin’ spoiler designed to reduce drag and increase high-speed stability and, as seen on this car, an optional external oil-tank filler just aft of the passenger door – a feature that was soon discarded following reports of people mistaking it for the fuel tank, with predictably disastrous consequences.

Air-cooled excellence

Introduced with a 2.0-litre engine in 1966 (which was bored out to 2.2 litres, along with the addition of fuel injection, in 1970), the 2.4-litre-powered 911 S entered production in 1972, offering an impressive 190bhp which, when coupled with a dry weight of just over a tonne, made for an exciting driving experience. Famous 911 S owners Steve McQueen and Jochen Rindt would both vouch for that. Furthermore, this car has no sunroof or electric windows, commonly specified extras that added considerable weight.

On days like these...

During our afternoon meeting with this fabulous left-hand-drive 911 2.4 S, currently being offered for sale by Classic Driver dealer Robert Barrie Limited, the delightfully warm autumnal sun mercifully shone throughout, making the sumptuous (and original) metallic green paintwork truly ‘pop’, especially against the golden foliage. In fact, driving around rural Buckinghamshire, windows down and accompanied by the throaty warble of the 911’s MFI engine, was a real treat – is it really nearing the end of October?

No sweat

The 911’s strengths certainly came to the fore, as the demands of countless stop-start manoeuvres and long periods at idle were shrugged off with ease – we’re not sure the same could have been said of an Italian car of a similar period. “The thing with this car is that it’s at the useable end of the classic spectrum,” says Barrie. “It’s perfectly happy just pootling along. There are a lot of cars that would start fouling their plugs, and coughing and spluttering.”

Stress-free motoring

This is where these early Porsche 911s really excel. They’re truly practical classic cars that, if properly maintained, promise miles and miles of stress-free motoring (this car’s circa-63k miles a case in point).

Loud ’n’ proud

Thankfully, the ultra-Seventies tartan plaid seat inserts were never going to pose a problem standing out. It’s a blend of colours we admit to not having seen before in a 911, but one that works splendidly against both the hue of the car, and the black leather through the rest of the interior. The seats are comfortable, too.

The grass is greener...

“If you’ve got the wherewithal to buy one of these, it’s a good way into classic 911 ownership – it’s a very friendly and useable thing,” says Barrie. This well-used but well-looked-after example might not be in concours condition, but this only works as an incentive to get out and properly enjoy the car as it was intended, be it on the way to the shops on a Sunday, or on a two-week jaunt across the Continent. The 911 S was a culmination of Porsche’s engineering prowess: a truly great car, and utterly deserving of its collector status. 

Photos: Peter Aylward for Classic Driver © 2015

You can find almost 200 classic Porsche 911s, including many 911 Ss, listed for sale in the Classic Driver Market.