ACE CAFE RADIO

    mercredi 27 novembre 2013

    Pirelli celebrates the 50th anniversary of "The Cal"™

    Le calendrier Pirelli fête ses cinquante ans ©DR
    For 50 years "The Cal"™ has continued to mark the passing of time with images by the most highly acclaimed photographers of the moment - capturing and interpreting contemporary culture and often setting new trends. 

    The history of the Pirelli Calendar can be divided into three different eras: 
    - the first decade, from 1964 to '74, which was followed by a break in publication (for 
    nine years) due to the world recession sparked by the Yom Kippur war and the oil 
    crisis; 
    - the second decade, from '84 to '94, which saw the Calendar being relaunched and 
    becoming progressively more successful; 
    - from 1994 to the present, spanning the turn of the millennium, during which time "The 
    Cal"™ has achieved cult status as a trailblazer.



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