For 50 years "The Cal"™ has continued to mark the passing of time with images by the most highly acclaimed photographers of the moment - capturing and interpreting contemporary culture and often setting new trends.
The history of the Pirelli Calendar can be divided into three different eras:
- the first decade, from 1964 to '74, which was followed by a break in publication (for
nine years) due to the world recession sparked by the Yom Kippur war and the oil
crisis;
- the second decade, from '84 to '94, which saw the Calendar being relaunched and
becoming progressively more successful;
- from 1994 to the present, spanning the turn of the millennium, during which time "The
Cal"™ has achieved cult status as a trailblazer.
